It’s the summer of Barbie! The 64-year-old Barbara Millicent Roberts, to give her full name, has long been a global icon, alternatively revered and reviled. Thanks to Greta Gerwig’s recent movie, starring Margot Robbie as Mattel’s golden girl and Ryan Gosling as Ken, Barbie is enjoying a pop culture moment like never before. This resurgence sparks curiosity about what makes her such a lasting symbol and why adults are still drawn to her today.
For many collectors, the allure of Barbie is nothing new. A 30-year-old Londoner named Joey, who works for a theatre charity and runs a YouTube channel dedicated to dolls, reflects, “There were moments in my life when I was like, I should grow out of it or try and distance myself. But I always just came back to Barbie.” His experience is echoed by countless others who have found comfort and joy in collecting these iconic dolls.
Joey’s collection, now numbering in the thousands, began with a Pocahontas doll from Disneyland Paris. He recalls, “Years later, my dad thought about buying me something more ‘boy’ appropriate, but he knew how much I loved Pocahontas and decided to get me the doll.” This sentiment of nostalgia fuels the passion of many collectors, as they reconnect with their childhood memories through Barbie.
Exploring the Heart of Barbie Collecting
The world of Barbie collecting is rich and varied, with each individual bringing their personal stories and motivations. Nostalgia is a significant driving force for many collectors, especially millennials who grew up during the Eighties and Nineties. Tina, a 32-year-old law firm employee, shares, “I had a few as a child, but we didn’t have a huge amount – we didn’t have an awful lot of money growing up, so it’s replacing what I could have had as a child, in a way.”
Tina focuses on designs from the Eighties and Nineties, showcasing her collection of around 500 dolls on her Instagram account. Another passionate collector, Aidan, a 30-year-old textile designer, captures the essence of Barbie through editorial-style photos, often dressing her in fashion-forward ensembles. His creative journey takes him back to nostalgic memories, leading him to explore toys as artistic inspiration.
The Impact of the Pandemic on Collecting Trends
The pandemic has led to a surge in online shopping and interest in collectibles. Aidan admits, “I don’t know if it was boredom, but I just started looking them up and getting more of the Nineties ones that I’d had… It became a bit of an obsession.” His partner humorously remarks on the influx of packages arriving at their door, each one a new addition to his growing collection.
Online platforms like eBay have become essential for collectors like Joey, who checks almost daily for specific dolls. The thrill of hunting down rare pieces adds an extra layer of excitement to the hobby. 52-year-old Abbie Silverman shares her experience, stating, “If you see a doll with potential, you have to grab it and never let go.” Her dedication has led her to collect for over 13 years, making her an expert in spotting valuable finds.
The Community of Barbie Collectors
The Barbie collecting community is vibrant and supportive, thriving on social media platforms. Tina mentions a friend who shares links to potential finds, showcasing the camaraderie among collectors. Joey, who started his Instagram in 2014, felt alone in his passion until he discovered a whole community of like-minded individuals. “I honestly thought I was the only teenager slash adult who collected dolls,” he admits.
The sense of belonging within this community has empowered many collectors to express their love for Barbie openly. Through YouTube videos and Instagram posts, collectors share insights, tips, and personal stories that resonate with others. Joey’s deep dives into Barbie’s history and controversies, such as the release of the pregnant Midge doll, highlight the complexity surrounding Barbie's legacy.
A New Era for Barbie
As Barbie continues to evolve, so does her representation in popular culture. The introduction of diverse body types, skin tones, and hairstyles in 2016 marked a significant shift for the iconic brand. Aidan notes, “It’s only fair that everyone sees themselves in this brand.” This inclusivity reflects the changing societal norms and the brand's willingness to adapt.
Despite her controversial past, Barbie remains a figure of empowerment. Many collectors like Tina and Abbie view her as a role model who can be anything from a doctor to a president. “She can be anything,” Abbie emphasizes, showcasing the positive message Barbie continues to impart to generations.
Final Thoughts on Barbie Collecting
The journey of Barbie collectors is a fascinating blend of nostalgia, creativity, and community. As the pop culture landscape continues to shift, Barbie retains her status as a beloved icon. Whether through the thrill of hunting down rare dolls or the joy of sharing collections online, the passion for Barbie is alive and well.
In a world where adult toy collecting might still carry some stigma, the love for Barbie transcends gender norms and societal expectations. For many, she is not just a doll but a symbol of freedom, creativity, and the joy of childhood.
| Name | Age | Location | Occupation |
|---|---|---|---|
| Joey | 30 | London | Theatre Charity Worker |
| Tina | 32 | Eastbourne | Law Firm Employee |
| Aidan | 30 | UK | Textile Designer & Museum Assistant |
| Abbie Silverman | 52 | Barnet, North London | Compliance Officer |
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